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A PARTNERSHIP OF ENHANCED BRILLIANCE: SWAROVSKI ELEMENTS AND USA DANCE
SWAROVSKI ELEMENTS is delighted to announce their new brand partnership alliance with USA Dance, Inc. Through this sparkling alliance, SWAROVSKI ELEMENTS, Swarovski’s premium brand for the finest crystal elements will support an elite group of ten top ranking pairs at the USA Dance 2011 National DanceSport Championships at the Renaissance Harborplace Hotel in Baltimore, Maryland on April 8–10, 2011. This flourishing partnership further underscores SWAROVSKI ELEMENTS as the product of choice for a sport that is intrinsically associated with glamour and brilliance, just as it has been the designers’ choice since the company was founded in 1895.
As part of this agreement, Swarovski has been working together with four leading costume designers to create costumes and accessories made with SWAROVSKI ELEMENTS to interpret the latest trends in ballroom fashion. The elite pairs will wear these creations throughout the championship event, a high profile gala reflecting the thriving global popularity of ballroom dancing. Ballroom dancing now attracts over eleven hundred participants ranging from the age of seven to seventy plus and representing almost every state in the nation. The USA Dance 2011 Nationals will feature all four of the major ballroom dance styles, International Standard, International Latin, American Smooth and American Rhythm, each with its own individual design requirements. Those attending will not only be able to experience the USA’s most exciting dance talent but also a new dimension in costume design brilliance with SWAROVSKI ELEMENTS.
Of the costume designers taking part in the program, Dore Designs/Dawn Smart will be designing outfits for no less than five of the competing couples: William Stansbury & Jenny Sokolsky of CA (JUNIOR II INTERNATIONAL STANDARD), Eric Rosenberg & Nicole Akhmerova of CA (JUNIOR II INTERNATIONAL LATIN), Taras Savitskyy & Liya Podokshik of NY & PA (YOUTH INTERNATIONAL 10-DANCE), Igor Mikushov & Margaretta Midura of NY (ADULT INTERNATIONAL STANDARD) and Pasha Pashkov & Daniella Karagach of NY (ADULT INTERNATIONAL 10-DANCE).
For their glamorous contribution to the evening, Designs To Shine/Maria McGill will be responsible for three sets of costumes for Patryk Ploszaj & Anna Kaczmarski of NY, Daniel Shapiro & Katya Kolvalyova of NY and Val Chmerkovskiy & Daria Chesnokova of NJ competing in the JUNIOR II INTERNATIONAL 10-DANCE, YOUTH INTERNATIONAL STANDARD and ADULT INTERNATIONAL LATIN categories respectively.
The remaining two designers will be represented by single couples: ElleDance Studio/Tatiana Noll for Ron Garber & Ashley Goldman of MA (YOUTH INTERNATIONAL LATIN); and Deirdre of London/Deirdre Baker & Jeff Frey for Xingmin Lu & Katerina Lu of NY (SENIOR I INTERNATIONAL STANDARD.)
In keeping with the company’s principle of staying at the cutting edge of design, SWAROVSKI ELEMENTS has created a new crystal, the enhanced 2058 XILION Flatback No Hotfix that was previewed at the Manhattan Amateur Classic, held in New York City this past January. This new element has a unique patented cut proven in light laboratory tests to be even more brilliant than its predecessors in the SWAROVSKI ELEMENTS assortment. It is a perfect element for high profile dance competition and is guaranteed to bring enhanced glamour to the costumes, jewelry and accessories of the elite dancers.
The company will be present at the USA Dance 2011 Nationals to show dancers and designers alike the brilliance of the 2058 XILION and explicate how SWAROVSKI ELEMENTS can contribute a uniquely glamorous flair to their costumes with informative application demonstrations. When not on the dance floor, the elite group of dancers involved in the partnership will be at the booth showcasing their dazzlingly designed costumes and accessories. All of these stunning costumes, sumptuously adorned with SWAROVSKI ELEMENTS, will be filmed during the championship for a video contest to be held at the conclusion of the gala event. The winner will be presented with a special award at an exclusive VIP press event to be held at a later date. The partnership program additionally provides for the elite athletes to train as official Ambassadors for USA Dance and the Swarovski Brand.
SWAROVSKI ELEMENTS is proud of the partnership agreement with USA Dance, the National Governing Body of DanceSport in the USA as designated by the U.S. Olympic Committee and the International DanceSport Federation, an organization that shares its values of integrity and respect and which reflects the same brilliance and glamour that is the hallmark of SWAROVSKI ELEMENTS around the globe.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionised the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors. Today, the Swarovski group, still familyowned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros. Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut genuine and created gemstones. Showing the creativity that lies at the heart of the company, Swarovski’s own brand lines of accessories, jewelry and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration. The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.
For further information and PR material, please contact:
Swarovski International PR
Tel: +43 (0) 5224 500 1448
Fax: +43 (0) 5224 501 1448
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